Herbie’s Homemade

Herbie’s mission is to save cheese lovers, who can’t eat cheese, from poor imitation by making naturally fermented marvelousness, out of plants that taste remarkably like cheese. Since launching the range has expanded beyond just cheese alternatives. All ingredients are organic, naturally fermented, and free from dairy. It is all handmade in Manchester and Monmouth.

The typeface Recoleta takes a couple of ingredients from popular 1970s typefaces such as the soft and gentle shapes in Cooper, and the fluid, angled strokes in Windsor, and mixes them into one design that features familiar, yet fresh, modern flavours, much like Herbie’s.

Design: Jones Design Create

Client: Herbie’s Homemade