Equal Power Equal Voice

A logo for a new cross-equalities mentoring program. Project values: inclusive, representation, empowerment, spreading power, being heard, self-development, raising your voice, and campaigning for change. Each word has an equal number of letters so a ‘monospaced’ typeface was chosen whereby every letter occupies the same lateral space. The finished logo combines the strong symbolic elements of the words equal, power, and voice, with the friendly and warm lettering of the typeface GT Maru Mono. 

Design and art direction: Jones Design Create

Client: Womens Equality Network, Wales